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Brendan Dalley, goDalley Marketing, Story Marketing

Understanding Emotion and Your Knotty Alder Cabinets From 2003

September 02, 20243 min read

No one cares how much your Knotty Alder cabinets cost in 2003!

As real estate professionals, we've all encountered sellers who are emotionally attached to certain features of their homes. And who can blame them? After all, they invested their hard-earned money into making their home exactly the way they wanted. But here's the truth: just because you paid a lot for something 20 years ago doesn't mean it's worth the same—or more—today.

Trends change. Styles evolve. What was once the pinnacle of home design might now be seen as outdated. Knotty Alder cabinets, for example, were all the rage in the early 2000s. Back then, they were a significant investment, symbolizing rustic charm and high quality. But today, buyers are more likely to lean towards sleek, modern finishes or even the minimalistic Scandi look. What once added value might now be seen as a project for potential buyers to replace or renovate.

Understanding Depreciation and Market Trends

One of the most important lessons we can teach our clients is that not everything goes up in value over time. The real estate market is subject to the same laws of supply and demand as any other market. Just because something was expensive years ago doesn't mean it's going to add value to the home now.

Consider the broader market trends. What are buyers looking for today? Open floor plans, energy efficiency, and modern kitchens are at the top of many buyers' wish lists. Those Knotty Alder cabinets, no matter how much they cost back in the day, might not fit into that picture.

Emotional Bias: The Silent Deal Killer

Emotional attachment can cloud judgment. It’s not uncommon for sellers to overestimate the value of their home because of the blood, sweat, and tears they've poured into it. They've raised their families there, celebrated countless milestones, and made it their own. But as realtors, it's our job to provide a reality check—gently, of course.

When sellers are too emotionally tied to their homes, they might be unwilling to negotiate on price or make necessary updates. They may insist that the value of their home is higher because of those Knotty Alder cabinets, or the custom paint job in the living room, or the lush garden they’ve tended for years. Our role is to help them see their home from a buyer's perspective, focusing on what will actually bring value in the current market.

Guiding Sellers Toward a Successful Sale

So how do we guide our sellers toward making sound decisions? It starts with education. We need to provide them with current market data, show them comparable sales, and gently explain the concept of depreciation. We also need to help them emotionally detach from their property, reminding them that their home is now a product on the market, and like any product, it needs to meet current buyer demands.

Humor can be a great tool in this process. That’s why I love the sign I’m holding in the picture: "No one cares how much your Knotty Alder cabinets cost in 2003!" It’s a lighthearted way to convey a serious message. When we can get sellers to smile or laugh, they’re often more open to hearing what we have to say.

In the end, our goal is to help our clients achieve the best possible outcome. Sometimes that means letting go of past investments and focusing on what will truly make their home shine in today's market.


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Brendan & Gen Dalley

Brendan (aka, The Dalley Llama) and his amazing wife Genevieve are realtors in Southern Utah. We are also the owners of St. George Health and Wellness Magazine.

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